Websites help your business by providing information online. But can a blog also help your business? Yes. Yes it can. Blogs provide valuable current information to your readers, potential clients and others. It also provides a social element that a website cannot provide.
Access Search Engines
Current content is provided by a blog, and search engines like it. You can use terms people search for in your industry and write blogs that use those terms. As a reward, search engines send visitors. Visitors and readers can turn into more sales for your small business.
Blogs bring traffic
It brings traffic to your business both online and offline. Search engines recommend your blog because it provides current content. You can use a keyword related to your business a couple times in a post, this helps bring visitors who type that term into their search engines. By creating content visitors like to come back again and again. Some readers will subscribe to your RSS and will be updated each time you post.
Create Customer and Brand Loyalty
Getting visitors to come back repeatedly has additional benefits. Your customers and clients like it because that provides them with current information about your small business. Your business becomes established in their minds. When you provide them with valuable information and you entertain them and they will give them incentive to do business with you. Your business is something familiar and trusted in their minds.
Develop your knowledge base
By writing posts regularly you are developing your own knowledge. Even with things you know, by giving advice and hints on what you know it helps your mind develop new knowledge on that same information. Meanwhile sharing tips, strategies, and new information with your readers gives the visitors reasons to come back. Your readers also come to see you as a trusted leader in your market.
Expand with Social Media
If you are on Twitter, Facebook or other such, you can comment on those about how you have a new blog post. Your friends on Twitter may re-tweet which will spread the word. On Facebook they may post it on their wall. Readers of your blog may bookmark your blog post which shares the post with even more readers. All of these help bring more people to your blog and your business.
Familiarity Increases Sales
All of these things help readers become familiar with you and your business. It does not build sales rapidly, but it does build sales. They may come to you when they have need of your business. Readers may recommend your business when others ask for something in your field.