Blogging – How to Get Rid of the Writer’s Block

You have probably spent days, weeks or even months creating your brand new, stunning blog with cool graphics and all that. You’re so excited about the idea of blogging! But you soon realise that you just don’t know what to write about.

Some people get obsessed with the design and all the nice stuff… They write a few posts and then hit the wall and get the writers block. You know, days and weeks go by without them writing any posts. A fact is, if you don’t create content, people will not find you and you will not be able to build a successful business online.

So, if you are one of those people who struggle with what to write about, fret no more! Here are some ideas for your blog posts:

1) How-to’s – everybody wants to learn how to do something and there are so many things to learn. People love “how-to” posts. This is where you actually show people how to do something.

2) Personal Stories – this is where you share your stories with your readers. You show your readers that you are a real person and live a normal life like them.

3) Reviews – for companies, products, systems, industry leaders, rising stars and so on. You need to know what’s going on in the industry and provide accurate information. People love reviews as they help them make decisions in most cases.

4) Tutorials – they are more like “how-to’s”. This is where people can watch over your shoulder as you show them a step-by-step process of doing something on your computer.

5) Observations – as you move along your network marketing journey, you will come across things that you like or don’t like. When you share this, you will find that people with the same observations, connect with you.

6) Thoughts – this is where you share what’s on your mind with your readers. It might be about a bad day you have had, a fantastic day you have had or a great experience… anything really. Motivational videos make good posts as well.

7) Industry Events – announce the upcoming industry events and share the experience you had at them when you return.

8 Interviews – get in contact with the industry leaders online or at the live events and interview them! Creating and posting such interviews on your blog is very powerful – it builds your credibility. Your readers will not only benefit from the content shared but will associate you with those other successful people.

9) Marketing Updates – write about the new stuff in the industry such as new marketing strategy, new product/system or other relevant updates.

10) Mindset & Leadership Lessons – when you share these lessons, always show your readers how they have personally helped you in your life and business; very powerful!

11) Recycle your content – turn your videos, articles and press releases into blog posts; with a slight twist. For your articles and press releases, you can just post a link to them with a brief summary on your blog.

I cannot stress this enough – the key to successful blogging is consistency! Always deliver valuable content on a consistent basis so that your readers can keep coming back for more.

Top tip: create a blogging schedule (daily, once a week etc.) and stick to it.

Note: not everything you write needs keyword research and SEO. Sometimes you just need to write about fun and interesting things for your readers. Your goal should be to empower, enlighten and entertain your readers! Write about boring stuff, then you’ll lose your audience!

No more excuses as you now have so much to write about… Now start blogging!

Why Does Blogging Help Your Business?

Websites help your business by providing information online. But can a blog also help your business? Yes. Yes it can. Blogs provide valuable current information to your readers, potential clients and others. It also provides a social element that a website cannot provide.

Access Search Engines

Current content is provided by a blog, and search engines like it. You can use terms people search for in your industry and write blogs that use those terms. As a reward, search engines send visitors. Visitors and readers can turn into more sales for your small business.

Blogs bring traffic

It brings traffic to your business both online and offline. Search engines recommend your blog because it provides current content. You can use a keyword related to your business a couple times in a post, this helps bring visitors who type that term into their search engines. By creating content visitors like to come back again and again. Some readers will subscribe to your RSS and will be updated each time you post.

Create Customer and Brand Loyalty

Getting visitors to come back repeatedly has additional benefits. Your customers and clients like it because that provides them with current information about your small business. Your business becomes established in their minds. When you provide them with valuable information and you entertain them and they will give them incentive to do business with you. Your business is something familiar and trusted in their minds.

Develop your knowledge base

By writing posts regularly you are developing your own knowledge. Even with things you know, by giving advice and hints on what you know it helps your mind develop new knowledge on that same information. Meanwhile sharing tips, strategies, and new information with your readers gives the visitors reasons to come back. Your readers also come to see you as a trusted leader in your market.

Expand with Social Media

If you are on Twitter, Facebook or other such, you can comment on those about how you have a new blog post. Your friends on Twitter may re-tweet which will spread the word. On Facebook they may post it on their wall. Readers of your blog may bookmark your blog post which shares the post with even more readers. All of these help bring more people to your blog and your business.

Familiarity Increases Sales

All of these things help readers become familiar with you and your business. It does not build sales rapidly, but it does build sales. They may come to you when they have need of your business. Readers may recommend your business when others ask for something in your field.

Engaging Readers to Comment on Blogs and Social Networks

You can write for miles, you can post links to funny videos on your Facebook page, and you can tweet until your online voice gives out…it’s great to have the ability to easily produce content, but none it means much unless you know for certain people are processing it. What good does it do to have 500+ Twitter followers or a thousand fans on Facebook if none of them are regularly checking your content?

Where success in social media is concerned, we tend to gauge the effectiveness of updates by how often posts are “retweeted” or shared across over platforms. How often people “Digg” your articles or link to your YouTube depends on overall interest – did you produce something thought-provoking or funny? You may be encouraged to see numbers increase every time you check your social profiles, but when it comes to your blog you have analytics and, more importantly, comments. When you post, do people have to something to say about it? Does what you write move people to want to share their opinions? If not, there’s a chance you aren’t blogging correctly.

Are there rules to proper blogging? Not really. The beauty of blogging comes in the freedom allowed the writer – you can share as much or as little information as you wish, enhance your entries with photos or video embeds, and even creative hypertext that guides readers to relevant spots on the Internet. As a blogger, you can also monetize your material with affiliate or point of sale links to products and services. The more you blog, the greater the opportunity to reach people interested in your topic, though the one thing that will keep readers returning to your blog is active engagement. Don’t just blog at visitors, but to them.

Ask Questions: If the purpose of your weblog is to establish yourself as an authority in your field, you might at first be reluctant to entertain opposing views. While some may find debates daunting, encouraging readers to answer to questions you pose can make for good interaction, which in turn may lead readers to share these only discussions via social media.

Accept Criticism: In a perfect world, everybody agrees with what we have to say, and everything we say is correct. Not so online – it seems the Internet was made to create controversy, and nobody is immune to negative feedback. Rather than take a curt remark on your comment wall personally and ignite a flame war, take a deep breath and examine why a reader would disagree with you, or criticize your company, product, or service. The temptation to erase bad history is tempting, but you’ll be the bigger person if you let these comments remain and accept them with grace.

Remain Topical: Part of maintaining online popularity involves looking for content that is…well, popular. It’s a challenge to raise your voice and talk about your business when people are more interested in sharing viral videos and pictures of funny-looking cats. You might wish to experiment with levity in your blogs and social profiles – join ’em instead of beat ’em by sharing popular content, and test reader response. If you can find a way to integrate what is popular and maintain relevance to your topics, all the better.

Above All Else, Ask! Never fear that asking questions of others will diminish your authority. The only way to grow is to learn, and engaging people online can snowball into full-fledged conversations that keep people visiting your profiles. What have you done recently to help blog comments skyrocket? How do you engage social friends and fans to keep talking?